August 14, 2009

What’s in a name...and how Epic is not epic at all...

Last night I went to a restaurant along the Embarcadero called Epic .

Epic. The dictionary definition of the word epic is: heroic; majestic; impressively great...the slang definition of Epic (compliments of urbandictionary) is described as ”Being unusually large, powerful or wonderful.” – That does not apply to this place; it is neither, large, nor powerful and certainly not impressively great.

This restaurant is in one of the most awesome settings overlooking the Bay Bridge. The view was stupendous, the company was great but the food was disappointingly mediocre.

This got me thinking about the name. The whole idea of calling a restaurant Epic sets the expectation of an awesome or ‘impressively great’ experience. Our food was neither. On the flip side, there is always the potential that in a few years time this venture will turn out to be an epic disaster when patrons do not return because the food is not so epic after all...the view, one can see for free just in front of the place.

Having just totally knocked this place, I do want to add that the ambiance inside held promise, it has a nice bar which looked like a cozy place to drink a whiskey on a gray day, but if anyone asked my opinion...I would rename the place, perhaps then one would take it at face value and enjoy it for what it is and not expect an epic experience.

On another note, it has been sunny here in San Francisco all week. This is a good thing; a sunny San Francisco puts a spring in my step and a smile on my face - now that IS epic.

Happy Friday!